Our Story

Our products are developed and made with immense love by two barbers in Salt Lake City, Utah

Nestled in Salt Lake City, Utah, our journey began with two passionate barbers determined to redefine grooming. Fueled by a lack of representation in the industry, we envisioned products that transcended gender norms. Breaking free from the stereotypical, overly masculine offerings, we embarked on a mission to create a line of grooming essentials that celebrated the diversity of us as individuals, as well as the diversity of our skin.

Rejecting subpar ingredients and wasteful packaging, we prioritize both your skin's health and the Earth's well-being. Our journey behind the barber's chair has taught us the power of elevated grooming. And we believe in inclusion and diversity because, well, we’re nice (and because it’s how the world should be, dammit).

Nice is more than grooming; it's a celebration of identity — a gentle and thoughtful one. The cosmos beckoned us, and we're here to remind you that the journey within yourself is the most profound of all. You might as well look good along the way.

Stay true to yourself. Stay Nice.

Stefahn Rich

Jake Minardi